From Newsweek: “Can Anything Save Magazines?”:
If you are the kind of person who really enjoys vintage aprons—or rhinestone or leather aprons, for that matter—you just might be willing to shell out $14.99 for a copy of Apron*ology, a new magazine about "Aprons With Attitude." At least that's what publisher Stampington & Co. is betting, even though Apron*ology's hefty cover price is more than triple the $4.50 newsstand average for established magazine titles ($59.99 for a year's subscription). It sounds like a risky gamble in a bad economy, but a growing number of media experts believe it is a better strategy than the one pursued by magazines like the recently departed Condé Nast Portfolio.
Smaller niches, higher prices.
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